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In Zapier, you create "Zaps" that are initiated by a "Trigger" followed by one or more "Actions"
Example:

LeadLoft's Zapier Triggers & Actions
In Zapier, you create "Zaps" that are initiated by a "Trigger" (starts an automation) followed by one or more "Actions" (happens as a result of a trigger).
LeadLoft's Zapier Triggers
- New Contact 
- Playbook Finished (Reply, No Response, Manual Ejection) 
LeadLoft's Zapier Action
- Create or Update Lead/Contact 
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Examples of Popular Integrations
Popular Inbound Integrations
- Website Forms (Wix, Webflow, Squarespace) > LeadLoft 
- Typeform > LeadLoft 
- Digital Ads > LeadLoft 
Popular Outbound Integrations
- LeadLoft > Google Sheets 
- LeadLoft > LinkedIn Ads 
- LeadLoft > Facebook Audiences 
- LeadLoft > Google Ads Audiences