---
title: "Why can’t I enroll a Contact in a Playbook?"
description: "Contact failing to enroll in a Playbook? Here's how to fix it."
url: https://help.leadloft.com/en/articles/63-why-can-t-i-enroll-a-contact-in-a-playbook
collection: "Playbooks & Outreach"
updated: 2026-07-27
language: en
---

# Why can’t I enroll a Contact in a Playbook?

Contact failing to enroll in a Playbook? Here's how to fix it.

Sometimes when you try to enroll a contact in a Playbook, they'll fail to be engaged. This articles explains why and how to solve it.

### Common Reasons Why you Can't Enroll a Contact or Deal in a Playbook

1.  **One Playbook per Contact at a Time:** The primary contact within the Deal is already in a Playbook; contacts can only be enrolled in one playbook at a time so any contact already in a playbook will be skipped.
    
2.  **Unverified Emails:** The email status of contacts being enrolled may be Unverified or Invalid. This can cause contacts skip all steps and be immediately ejected - appearing as though the contact was never enrolled.
    
3.  **No Email Address:** If your Playbook only contains email steps and the contact doesn’t have an email address, they will skip all email steps and be marked as ‘Finished’.
    

### Common Solutions

1.  If the contact is already in another Playbook, eject them and you will now be able to enroll them in a Playbook.
    
2.  If you'd like to contact unverified emails, turn on the first Playbook safety setting "Send Emails to Unverified Emails (Avoid for Cold Outreach)". Invalid emails will always skip straight through a Playbook unless you manually edit it.