Most CRMs have Leads, Contacts, Companies, and Deals. In LeadLoft we have all of this too but it all exists under Deals. So you only need to focus on Deals.
LeadLoft automatically deduplicates and associate the correct data with the correct Deal. And this all happens automatically in the background.
If LeadLoft can't find an existing deal, we'll create a new lead.
Only have 1 active deal per lead at a time (e.g. only create a new "Deal" after the others are determined to be "Won" or "Lost").
Use the AI ReplyRouter to automatically update Deal Stages for outbound campaigns.
Try to collect domains or business emails for maximum deduplication accuracy.
